Ocean Glam, skincare from Japan, is designed for anti-aging in the 20s. In 2020, Ocean Glam came to China and chose #Ultimate Look as the key to opening the Chinese market and building brand awareness.
Based on the deep insights into young ladies and various marketing strategies, G Project helped Ocean Glam quickly establish brand awareness among young people in China. #First stop of your anti-aging journey#, the slogan and position made it shine on the market.
Be Your Ocean is the first TV commercial G Project created for Ocean Glam. It features ocean scenes and reveals the vitality secret. R1SE Ren Hao, the brand ambassador, acts in the commercial. The commercial was a big success and triggered intensive discussions on the social network. Weibo hashtag #Photogenic gained hundreds of millions of exposures and thousands of interactions.
G Project made the fullest of the ocean and incubated an art exhibition/product launch themed on Find Light in the Sea. R1SE Ren Hao attended the event at Atlantis, Sanya, and explored the magic of the Dead Sea with brand managers and KOLs.