作为拥有30多年历史的欧洲著名品牌，梦龙在2021年携手G Project，从全年社交内容和重要节点campaign营销两个角度发力，继续书写它充满欢愉和享受的品牌传奇。

围绕黑巧克力蓝莓口味、车厘子樱花口味、敲敲杯三款年度主打产品，梦龙确定了2021全年沟通主题#欢愉不止一面#。通过将多重口感享受的产品特点和当代年轻人多重身份的洞察相结合，向年轻人传递品牌精神和理念。

全年社交营销通过将物料质感化，话术高级化贯彻品牌“欢愉”基因，向中国消费者传递品牌特有的欢愉体验，不断强化“欢愉不止一面”的品牌主张，为当代多面的年轻人发声，引发情感共鸣。

未来，通过全新代言人的选择和各大营销活动，梦龙即将在2021年引领更多欢愉体验。

Magnum, as a distinguished European brand over 30 years, it works with G-Project to amplify its PLEASURE, INDULGENCE and LEGEND gene to improve the exposures and sales of new products throughout 2021.

By combining the characteristics of products with multiple tastes and the insights of the multiple identities of contemporary young people, Magnum has determined the communication slogan for the year of 2021 #Pleasure Has More Than One Layer#.

Throughout the year, all social contents and the topic #Pleasure Has More Than One Layer# will implement Magnum’s PLEASURE through quality materials and elegant copy to highlight its European heritage and voice for Chinese young men.

In the future, Magnum will present more pleasurable experiences in 2021 with new spokespersons and campaign.