Zhonghua Toothpaste was founded in 1954 and is powered by Unilever R&D. Zhonghua Toothpaste embodies leading technologies and extraordinary quality and is the only FDI-approved toothpaste brand in China.
Zhonghua Toothpaste is under the renewal transition. Adhering to its mission of “safeguarding the dental health of Chinese people”, with the goal of “building the best dental care in China ", Zhonghua Toothpaste is tailored for Chinese customers and dedicated to ensuring each Chinese individual has world-class oral hygiene.
Zhonghua wisdom makes life tasty. Use Chinese wisdom to safeguard the dental health of every Chinese and let them feel, explore, discover and savor all aspects of life: delicious Chinese food, human kindness, innovation and tradition, old and young.
Chinese dietary structure features high carbohydrates, which are more likely to induce oral diseases. Therefore, Zhonghua Toothpaste centers on protecting oral hygiene from sugar effects and upgrades the Anti-Sugar Campaign. As a time-honored domestic brand, Zhonghua Toothpaste echoes national self-confidence's rise and adds flavor to life.
Chinese people love delicious food, and Chinese food culture is well-known worldwide. Food is a unique language to express and pass on the Chinese culture and patriotism from generation to generation and from China to other countries. G Projects planned a “Zhonghua Wisdom and Family Taste” campaign during the 2022 Chinese New Year.