乐事薯片STAX系列一直以“好吃高颜值”的特点受到消费者的喜爱。2021年STAX产品线全新升级为“薯片工坊”系列，在薯片中加入真材实料的食物颗粒，品质感提升，从原料、口味、包装等都进行了全方位的升级。

如何让消费者感知到“乐事薯片工坊”的全新形象？G Project选择用一支精致奇趣的薯片脑洞小片，打破薯片的传统印象。

乐事品牌代言人杨紫自己就是“资深吃货”，这次我们让她用米其林的Style品尝薯片，真的是美到了！七种口味的薯片和对应食材组成精美餐食，不仅直观的展现了薯片的真材实料，高级感的置景也让薯片的品质感大大提升，真的很想尝鲜有没有！结尾一秒神反转回到办公室，保持趣味性的同时，也算是Cue了一下办公室女白领人群，提醒她们，该来一罐薯片工坊啦！

该视频各平台累积播放超500万次！配合这支全新品牌短片，G Project还通过小红书、抖音等平台种草，使用高端人设的KOL，结合精致有氛围感的场景，持续沟通薯片工坊真材实料高颜值的形象，诞生多篇爆文，助力产品系列在双11期间的电商搜索指数冲上新高峰。

In 2021, Lay’s launched the new STAX® Original Potato Crisps. Add ingredient particles to the crunchy potato crisps to improve the taste. Also, an overall upgrade strategy was initiated, including raw materials, flavors, and packaging. G Project made an exciting and creative short video to clear the conventional impression of potato crisps, developing a brand-new image of the Potato Crisps Workshop.

Ms. Yang Zi, the brand ambassador of Lay’s, savors a fancy meal of Michelin style. Dishes are made of seven flavors of potato crisps and their ingredients, an intuitive display of the raw materials. Everyone is craving the meal. But you never guess the end. At the end of the video, it reminds the office lady that it's Lay's time. Everything turns out to be a daydream. 

This video clip has been played over 5 million times on different platforms. In addition, lifestyle KOLs are invited to a social campaign on Little Red and TikTok. Fancy meals, fashionable lifestyles, exquisite and atmospheric scenes. Together, they deliver the natural quality and high-end aspect of Lay’s. Many of these posts went viral. During the double 11 shopping holiday, Lay’s hit the top of the e-commerce search index.