In 2021, Lay’s launched the new STAX® Original Potato Crisps. Add ingredient particles to the crunchy potato crisps to improve the taste. Also, an overall upgrade strategy was initiated, including raw materials, flavors, and packaging. G Project made an exciting and creative short video to clear the conventional impression of potato crisps, developing a brand-new image of the Potato Crisps Workshop.
Ms. Yang Zi, the brand ambassador of Lay’s, savors a fancy meal of Michelin style. Dishes are made of seven flavors of potato crisps and their ingredients, an intuitive display of the raw materials. Everyone is craving the meal. But you never guess the end. At the end of the video, it reminds the office lady that it's Lay's time. Everything turns out to be a daydream.
This video clip has been played over 5 million times on different platforms. In addition, lifestyle KOLs are invited to a social campaign on Little Red and TikTok. Fancy meals, fashionable lifestyles, exquisite and atmospheric scenes. Together, they deliver the natural quality and high-end aspect of Lay’s. Many of these posts went viral. During the double 11 shopping holiday, Lay’s hit the top of the e-commerce search index.