In 2023, spokesperson Wang Yibo has achieved continuous breakthroughs in his film career, bringing popular films such as "Passion" and "Nameless," and constantly challenging new territories. Wang Yibo's ability to evolve and showcase his own unique qualities has also brought continuous surprises to his fans. These qualities are exactly what Pechoin wishes to convey. With decades of research, Pechoin brings star products that cater to the skin needs of Asian women with the concept of "New Herbal Technology." The new TVC also captures the fashion trends of contemporary young people, presenting the brand's technological texture in a light and stylish manner, showcasing a more authentic and diverse artistic temperament. G Project delves into the new changes between the spokesperson and the brand, building on the previous creative foundation, and upgrading the creativity from print to video in an all-around manner, further strengthening the brand's "New Herbal Technology" concept and ushering in a lighter and more technological third year. With the release of the refreshed creative videos and visual content, Pechoin and Wang Yibo continue to break through together, solidifying the future.
As Pechoin's flagship product, the Pechoin Wrinkle Smoothing Cream, it is crucial to create memorable visual concepts for its core ingredients. Combining Pechoin's new brand concept proposed this year, the TVC transports Wang Yibo to a futuristic herbal technology laboratory, where he obtains the original essence of Pro-VTA (the core ingredient of the Wrinkle Smoothing series). The large-scale space presents various handsome shots of Wang Yibo, and the classic science fiction visual effects and new animation effects enhance the product's technological texture, conveying Pechoin's brand proposition.
In addition, the TVC for the Prism Sunscreen series takes a different approach. Starting from the daily commuting scenes in the city, it creates a mirror-like urban environment filled with a sense of luxury through prism surfaces. Wang Yibo walks through this environment, portraying the state of urban dwellers who want to bask in the sun but do not want to get tanned. It connects various selling points of the product and highlights the brand's advocated attitude of "Facing the Light, Controlling the Light."